The Personal MBA (English, Paperback, Kaufman Josh)


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Short Description

The Personal MBA

Long Description

The Personal MBA: ...A World-Class Business Education In A Single Volume is a book that aims at providing the readers with all the information they need to achieve success in their business endeavours, even if they haven’t attended business school.

Summary Of The Book

The Personal MBA: ...A World-Class Business Education In A Single Volume is written with the intent of giving readers a solid grounding in the fundamental aspects of business, providing them with material that they won't get their hands on in B-school as well. The author explains that regardless of the economy of a place, getting hold of an MBA degree is definitely a costly affair. He throws light on the outdated syllabus of universities such as Wharton and Harvard, explaining that they delve mostly on Powerpoint presentations and financial models, which are barely needed for launching a successful business. He goes on to explain that it’s better to skip B-school, as it will save a great deal of money.

In this book, Kauffman covers a number of crucial business subjects, which include marketing, negotiation, sales, entrepreneurship, operations, productivity, and much more. The Personal MBA: ...A World-Class Business Education In A Single Volume throws light on a number of laws, which include the Iron Law of the Market, the 12 Forms of Value, 4 Methods to Increase Revenue, and the Pricing Uncertainty Principle. Kauffman provides the readers with insight into finding large and hungry markets, and guides them into the four key methods of making money.
Kauffman also explains that increasing prices of a product is the best way to make better gains. However, he tells the readers that they should also provide something to support the price they’re asking for. He also provides insight into ways to create customers, citing that services and products are just two of twelve important principles. It is a known fact that true leaders are not made by attending business schools, but by seeking knowledge, developing their skills, and acquiring hands-on experience needed to achieve success. The Personal MBA: ...A World-Class Business Education In A Single Volume provides the readers with all the information needed to succeed.

About Josh Kaufman

Josh Kaufman is a well-known author.

Apart from this book, Kaufman has written The First 20 Hours: How To Learn Anything… Fast, and The Personal MBA: Master The Art Of Business.

Kaufman has been involved in training professionals to improve their practical knowledge, and skills. His book, The Personal MBA, has sold more than 130,000 copies till date. The international version of The Personal MBA has been the no.1 bestselling business book in the United Kingdom for two consecutive months. It has also been used as a textbook for business degrees at New York University, Portland State University, Howard University, and Stanford University. Kaufman is currently involved in live training programs, online training, writing, programming, and researching business, and skill acquisition.

Book Details
Imprint     Penguin Books Ltd

Publication Year    2013

Kaufman Josh
  • Language: English
  • Binding: Paperback
  • Publisher: Penguin Books Ltd
  • Genre: Business & Economics
  • ISBN: 9780670919536, 9780670919536
  • Edition: 2013
  • Pages: 496

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